Larry Roth posted his weekly “Larry’s Take” commentary on the deals and recruiting in the wealth industry on Wealth Solutions Report as part of its Deals & Recruiting Roundup.
The lines between M&A and recruitment continue to blur. Cambridge’s minority stake in AmeriFlex is the latest example of that. Six months ago, Cambridge recruited AmeriFlex from rival Osaic. Now, Cambridge is staking AmeriFlex.
This is the latest case of a home office investing in an affiliate, a trend that adds new dynamics to the relationship and makes it “stickier,” while providing the benefits of capital backing for the investee’s plans. In this case, the shift from recruitment to capital injection happened in only half a year.
With variations on capital support and affiliation models, our industry may need to develop new ways to think about M&A and recruitment, perhaps as a spectrum from a 100% purchase with merged branding to independent, non-financial affiliation. This evolution, which provides more choice for advisors, will be exciting to watch in 2026.
If you would like to discuss this Larry’s Take further, including how these trends might impact your business, please contact Larry Roth at larry.roth@ascentix.com.
To see the Wealth Solutions Report Deals & Recruiting Roundup for the week, click here. Visit Wealth Solutions Report for the latest wealth management insights, analysis and news.