Waverly Acquires Promus

INVESTMENT MANAGEMENT DEALS BLOG

December 31, 2025

On December 2, 2025, Waverly Advisors announced that it acquired select business lines from Promus Holdings.

Waverly Advisors (“Waverly”) announced, on December 2, 2025, that it acquired certain business lines from Promus Holdings and its subsidiaries (collectively “Promus”). Under the terms of the transaction, Promus’ existing team will remain in place. Further terms of the deal were not disclosed.

Waverly, based in Birmingham, Alabama, is a registered investment advisor offering investment management, financial planning, and wealth management services. After this acquisition, Waverly has approximately $29.5 billion in assets under management.

Promus, based in Chicago, is a multi-family office focused on alternative investments, hedge funds, and private equity investing. Promus has approximately $3.1 billion in assets under management.

To read the press release: please click here

The opinions expressed are those of the author(s) and do not necessarily reflect the views of the firm or its clients, or any of its or their respective affiliates. This article is for general information purposes and is not intended to be and should not be taken as legal advice.