On December 2, 2025, Sequoia Financial Group announced its acquisition of Sterling Financial Group.
Sequoia Financial Group (“Sequoia”) announced, on December 2, 2025, its acquisition of Sterling Financial Group (“Sterling”). Michael Hatch, Sterling’s owner and managing principal, and Kody Brown, Sterling’s financial advisor and principal, now own equity in Sequoia pursuant to the transaction. Further terms of the deal were not disclosed.
Sequoia, based in Akron, Ohio is a registered investment advisor providing wealth management services, including investment management, retirement planning, tax management, charitable planning, estate planning and insurance counsel. As of September 30, 2025, Sequoia had approximately $29.9 billion in assets under management.
Sterling, based in Pasadena, California, is a registered investment advisor offering financial planning, investment management, wealth management, retirement planning, insurance and risk management, estate planning, tax and cash flow, and charitable giving services. As of September 30, 2025, Sterling had approximately $406 million in assets under management. DeVoe & Company represented Sterling on the transaction.
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