On March 18, 2025, Merit Financial Advisors announced its acquisition of Sanctuary Wealth Management.
Merit Financial Advisors (“Merit”) announced March 18, 2025, that it acquired Sanctuary Wealth Management, LLC (“Sanctuary”) in a transaction that was finalized on March 14, 2025. As part of the transaction, Sanctuary will adopt the Merit name, and all three owners of Sanctuary will be taking on the role of Wealth Manager at Merit. Further terms of the deal were not disclosed.
Merit, based in Atlanta, is a hybrid registered investment advisor that provides financial planning and wealth management for high-net-worth individuals and families. As of December 2024, Merit had approximately $12.27 billion in client assets, including $9.9 billion in advisory, $2.05 billion in brokerage assets and $332 million in assets under advisement. Alaris Acquisitions acted as the advisor to Merit on the transaction.
Sanctuary, based in Pocatello, Idaho, is a registered investment advisor specializing in investment advisory and portfolio management. As of July 2024, Sanctuary had approximately $228.9 million in assets under management.
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