On December 17, 2024, Merit Financial Advisors announced its acquisition of Roth Asset Management.
Merit Financial Advisors (“Merit”) announced on December 17, 2024, that it acquired Roth Asset Management (“Roth”) in a transaction that was finalized on December 13, 2024. As part of the transaction, Roth’s President, Steven B. Roth, will transition to a new role as Wealth Manager at Merit. Further terms of the deal were not disclosed.
Merit, based in Atlanta, Georgia, is a hybrid registered investment advisor that provides financial planning and wealth management for high-net-worth individuals and families. As of June 2024, Merit had approximately $11.84 billion in client assets, including $8.8 billion in advisory, $2.8 billion in brokerage assets and $253 million in assets under advisement.
Roth, based in Lake Oswego, Oregon, is an independent financial advisory firm specializing in corporate 401(k) plans, investment advisory and portfolio management. As of the acquisition, Roth had approximately $773 million in assets.
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