On May 5, 2026, Merit Financial Advisors announced its acquisition of Pradel Financial Group.
Merit Financial Advisors (“Merit”) announced on, May 5, 2026, its acquisition of Pradel Financial Group (“Pradel”). Under the terms of the transaction, Pradel will rebrand to Merit. Further, Pradel founder, Paul Pradel, and Pradel team member Jessica Moore will join Merit. Further terms of the deal were not disclosed.
Merit, based in Atlanta, is a hybrid registered investment advisor that provides financial planning and wealth management for high-net-worth individuals and families. Merit manages approximately $26 billion in client assets.
Pradel, based in Seattle, is a financial planning firm assisting professionals in long-term financial organization. Pradel has approximately $420 million in assets under management.
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