Merchant Acquires Minority Stake in TruVestments


March 3, 2022

On February 24, 2022, Merchant Investment Management, LLC announced that it had acquired a minority stake in TruVestments Capital LLC.

Under the terms of the transaction, Merchant Investment Management, LLC (“Merchant”) acquired a minority stake in TruVestments Capital LLC (“TruVestments”). Further terms of the deal were not disclosed.

Merchant, based in New York, is a private partnership providing growth capital, management resources, strategic opportunities and direction to independent financial services companies, particularly those focused on wealth and asset management.

TruVestments, based in Bradenton, Florida, is a registered investment adviser that created “Demogronomics”, which use demographic and economic data analysis to inform clients of the forces that influence investments and help them meet their long-term goals. TruVestments has approximately $300 million in assets under management.

To read the press release: please click here.