On November 20, 2024, MAG Wealth Management announced that it rebranded to Carson Wealth and acquired Ovation Wealth Advisors.
MAG Wealth Management (“MAG”) announced, on November 20, 2024, that it acquired Ovation Wealth Advisors (“Ovation”) upon rebranding to Carson Wealth Management, LLC (“Carson Wealth”), as a result of Carson Group (“Carson Group”) acquiring a 30% equity stake in MAG. Carson Wealth’s team of eight will be led by MAG’s founder, Jeremy Willner, and Hayden Willner. Further terms of the deal were not disclosed.
Carson Group, based in Omaha, Nebraska, is a wealth management and financial services firm. Carson Wealth, based in Paynesville, Minnesota, is a financial advisory firm that provides personalized wealth management and financial advice. Carson Group together with Carson Wealth manages roughly $38 billion in assets under management.
Ovation, based in Fairmont, Minnesota, is a financial planning firm that provides wealth management and financial advisor services, including investment management, tax planning, and risk management. Ovation had approximately $350 million in assets under management that will now be managed by Carson Wealth.
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