On July 29, 2025, GTCR announced that it signed a definitive agreement to acquire FMG Suite from Aurora Capital Partners.
GTCR LLC (“GTCR”), announced, on July 29, 2025, that it has signed a definitive agreement to acquire FMG Suite (“FMG”) from Aurora Capital Partners (“Aurora”). The close of the transaction is expected in the third quarter of 2025. Further terms of the transaction were not disclosed.
GTCR, based in Chicago is private equity firm focused on investing in companies in the media and telecommunications, business and consumer services, financial services and technology, and healthcare and technology sectors. As of August 2025, GTCR managed approximately $50 billion in equity capital. Ardea Partners LP served as financial advisors to GTCR on this transaction.
FMG, based in San Diego, California is a digital marketing platform that provides marketing automation software for financial advisors and insurance professionals.
Aurora, based in Los Angeles, is a private equity firm that invests in middle-market companies. As of August 2025, Aurora had approximately $6 billion in assets under management.
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