Cetera Acquires Retail Wealth Business of Securian Financial


February 22, 2023

On January 25, 2023, Cetera Financial Group announced an agreement to acquire the retail wealth business of Securian Financial Group, Inc.

Under the terms of the transaction, Cetera Financial Group (“Cetera”) acquired the wealth management business of Securian Financial Group, Inc (“Securian”) and other related assets. More than 1,000 financial professionals will join Cetera from Securian, where they will operate under the name Cetera Wealth Management. The transaction is expected to close in the third quarter of 2023, subject to customary closing conditions. Financial terms were not disclosed.

Cetera, based in Segundo, California, is a financial advisory firm comprised of a network of independent retail firms. Cetera had $353 billion in assets administration as of December 31, 2021.

Securian, based in Saint Paul, Minnesota offers a range of financial services and products. Securian had $106.1 billion in assets under management as of December 31, 2021.

To read the press release: please click here.

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