On October 31, 2025, AssetMark Financial Holdings announced its intention to acquire Efficient Advisors.
AssetMark Financial Holdings (“AssetMark”) announced, on October 31, 2025, its intention to acquire Efficient Advisors. Under the terms of the transaction, which is scheduled to close in the fourth quarter of 2025, Efficient Advisor’s team, including CEO Steve Miller, will join AssetMark. Further terms of the deal were not disclosed.
AssetMark, based in Concord, California, is a registered investment advisor, offering investment management, tax optimization, and personalized investing, such as direct indexing, services. As of September 2025, AssetMark had over $158 billion in platform assets.
Efficient Advisors, based in Philadelphia, Pennsylvania, is a registered investment advisor specializing in turnkey asset management solutions for financial advisors. Efficient Advisors has over $3 billion in client assets.
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